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YELLOWSTONE: Postcards From Paradise

Collectors spend a lifetime searching for objects of desire: silver, glassware, jewelry and art. But what about collectors of a place? And what if that place contains acres of astonishing beauty, geological wonders and majestic animals? It’s no wonder that in Colorado, serious antique collectors turn to national parks in an attempt to preserve photos, art and memorabilia inspired by pristine natural beauty.

For Gary and Cindy Adams, who love rustic antiques, collecting objects from Yellowstone National Park documents both the history of the park and the people who visit. A blizzard of souvenirs from the last 100 years is spread out on their dining room table, nearly all sporting an agreeable looking bear. Within that collection is a glimpse of a society that yearns to preserve and enjoy a remarkable piece of land.

"There’s a social history that accompanies the park," Gary says. "In the beginning it was mostly wealthy people who enjoyed the park. They would arrive by train and be taken to the lodges. You can see them in photos and postcards wearing a suit and tie, gloves and hats. Then, when the car campers arrived, songbooks were printed and passed out. The campers came together in the evenings to sing. You won’t see any of this now. We can’t imagine campers getting together for an evening of song. Times have changed."

Both Cindy and Gary grew up in the Midwest but fell in love with the Rocky Mountains as children. Cindy remembers vacationing at Yellowstone with her parents, using the soap that came in a yellow wrapper with a brown bear on the cover. She, like most tourists, found just the right bear souvenir, sent postcards home to friends and described the park by its moniker, "Wonderland," to classmates in Iowa.

Both love American history, so when they moved to Colorado shortly after college, it made sense to study and collect the homespun saga of our first national park. Cindy and Gary collected scrapbooks, china, soap, key chains, books, serigraphs, watercolors, furniture and pennants from Yellowstone. But shoeboxes full of postcards form the nucleus of their collection. Over time, postcards become a study in how powerful photography could be at shaping the image and documenting the reality of a national park.

The love affair between the postcard and tourist all began, Gary says, with the penny postcard. "In 1898 Congress passed a law that you could send a postcard for a penny anywhere in the world. And for 2 cents you could get Rural Free Delivery," or RFD, as it came to be known.

At the same time, photographer Frank Jay Haynes from Fargo, Dakota Territories, set out to photograph the West, and along the way, he chanced upon America’s first national park. So strong is his stamp on the park that his family owned the concession at Yellowstone until 1963, when his son died. For the better part of a century, Haynes and his family photographed and sold penny postcards that chronicled Yellowstone. Through the lens of a camera, the Haynes family captured the natural wonders as well as the people who journeyed to catch a glimpse of Old Faithful, who danced and dined in one of the lodges, were conveyed by horse and buggy into the wilderness, set off in Model T cars on dusty roads and fed bears by hand. The idea of a national park was astonishing to many in 1872, when land was set aside and decreed a national treasure.

"There’s something about the postcards from about 1900 to World War II," Gary says, "Something so romantic about those years. People would send them from small town to small town. It’s much like collecting stamps or coins. Postcards are well documented. You know what you have."

Grateful recipients saved postcards for posterity. It took two weeks to see the park in efficiently organized forays. A postcard for each view or day’s destination was a bargain. Geological formations made up the most popular subjects on cards, with Old Faithful faithfully appearing on the bulk. Altogether there may have been 120 photographers who supplied photos to the Haynes concession, but none were as prolific as Frank Haynes.

"At one time he had his own railcar," Cindy says. "He first began documenting the West when the railroads sent him out as a promoter. Today you can stand in the same spot that he stood and photograph the same views. You’ll see Japanese tourists taking the same photo someone took in 1906. People come from countries all around the world, saying that there’s nothing like this on the face of the earth."

Cameras are plentiful now, easier than ever to use. Home photos have replaced much of the postcard trade. By the end of World War II, receiving a postcard from a national park wasn’t the special event it had been in the past.

And other sensibilities have changed, too. Tourists are not encouraged to feed the bears, although early postcards catch unwary tourists handing a bear a sandwich or two from the picnic hamper. And environmentally insensitive tourists, as a take home souvenir, dipped china or hankies in the geological springs, which would encrust them with chemicals. Barriers prevent such cavalier behavior now.

Other changes have been jolting. The giant fire of a few years back has left huge swaths of land scarred. "They say it will come back," Cindy says with a sigh, "but not in my lifetime." The magnificent Mammoth Springs have diminished and other geological formations have receded as well. Yellowstone, is, after all, a natural formation and subject to the stresses and strains of Mother Earth. Busy vacationers also can see the park in one day—as many do who speed from destination to destination. But some things, perhaps the best the park has to offer, haven’t changed much at all.

The architecture of the Yellowstone lodge, built alongside Old Faithful, is studied by architecture students everywhere. Gary, who is an architect, calls it a true American indigenous style. "Made entirely from beetle-killed pine," Cindy adds, "sitting up there in the balcony, you can almost see the ghosts. We stayed at the Lake Lodge, which is almost as old as the Yellowstone Lodge and also fabulous. We listened in the evening to a classical quartet. And then you take your walk at night and hope you’ll see some animals. Everyone still goes out to walk."

Cindy and Gary traipse up to Yellowstone regularly, retracing steps, hoping for a new vista, a new encounter. And they’ve been rewarded for their efforts. They were present when Steamboat Geyser erupted, an occurrence that no one in the park could remember. Coincidentally, they were on the same site when it erupted again eight years later.

But one pastime hasn’t changed. Photographing the park remains the major endeavor of nearly every visitor. Yellowstone, like many of our national parks, is a place of majesty, a collection of natural jewels that can’t be bought or sold, won’t be seen anywhere else or repeated in another place on earth. But you can take it home with you, as long as it’s in a photograph.


Resources:

Helpful organizations: Denver Postcard Club meets on the first Thursday every month at the Englewood Public Library, 1000 Englewood Parkway, Colorado, 80110

The Rocky Mountain States Postcard Show, Jefferson County Fairgrounds Auditorium, 15200 W. 6th Ave., Golden, Colorado, 80401. 

Also, the Denver Postcard and Paper Odyssey Show will take place on January 14 and 15, 2005, at the Fairgrounds.

Publication: Barr’s Postcard News, P.O. 601, Vinton, Iowa, 52349, 319-472-4713 or 800-397-0145, postcard collecting information

Yellowstone National Park: www.nps.gov/yell


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