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July, 2008

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WHEN ROOMS CAME WRAPPED: Historic Wallpapers

With the surge of sleek modern houses after World War II and the current trend toward neutral colors in contemporary American homes, wallpaper has declined in popularity—with one exception. Reprisals of historic or period wallpaper enjoy an upswing in sales. "We are the one area that is doing well in wallpaper now," says Dan Cooper, director of Burrows & Co., a firm in Massachusetts that specializes in replicating wallpaper, carpets and lace curtains. "Our guy who does our printing says we are the only company he works for that is expanding. We are mostly direct and have little presence in retail showrooms. Our wallpapers are Victorian from about 1880 and Arts and Crafts to about 1920," he adds.

For those who have purchased new old homes, the urge to reprise the past leads to a few specialty companies. Sometimes owners crave authenticity, although more likely they’re after a contemporary look that hints at old times. Soon they discover that their historic aesthetic runs counter to the sea of neutrals that define new homes. Historic styles scream color—rich reds, deep blues, brilliant yellows. "Color," Dan says, "that’s what our customers want." Color keeps company with pattern, line and texture. Wallpaper is only one element of a historic home that encourages sinking into the antique environment of tiles, window laces, friezes, patterned rugs, textured textiles and ornamented lighting fixtures.

A BOLD ERA IN LOVE WITH PATTERN AND COLOR

"In those days, people did not have the visual stimulation we have now," says Argine Carter, who with her husband and son reproduces historic wallpapers. Home was where color and pattern could run riot. Vivid hues, swirled lines and kaleidoscope designs now are replaced by the busy images of television, computers and film. In contrast, Victorians festooned interiors for a visual feast, a buffet of delights from velvets to polished wood, satins to jeweled glassware. Extravagance was typical, even in the most conservative of families.

For example, the wallpaper in President and Mrs. Lincoln’s bedroom was bold and dramatic. At the same time, wallpaper provided a practical purpose, too. "Metallic wallpapers were popular," Argine says, because the low level of flickering candlelight or gas lamps shimmered on the reflected metallic glints.

"Wallpaper also served as insulation in many homes," she adds, often placed over layers of newspaper underneath. "Although it was mostly the middle class that had wallpaper, I have seen photographs of wallpaper in a sod house on the Great Plains," Argine says. A generation later, heating and electricity would make inroads into many homes so that wallpaper no longer had to reflect light, although never dimming its popularity.

For those who love the old designs, authenticity may not be as important as finding a charm to call their own. For museums, authenticity is paramount. The Carters most often are sent a small scrap of wallpaper, something that may have come from the wall behind a doorjamb. One hundred years ago, wallpaper often was adhered to the walls under the door molding. Even today, conservators can sometimes find a sliver of the original document. Arjine takes the job from there and duplicates the design, although her firm uses newer paints and techniques. And in some cases, the paper may not be very old; it may be reprised from the 1950s.

Burrows & Co., too, reproduces the designs of old wallpaper. But they also duplicate carpets and lace curtains. To manufacture those products, Dan heads to England and commissions original designs on old looms. "It’s a tight market for carpets," Dan says, and appeals to museums and specialty customers like the White House. It’s quite the opposite with lace curtains, which have beguiled a new generation of homeowners who flock to the look of white, lacy, airy window coverings. Whether it’s the look of shabby chic or French country, "this is a much broader market," Dan says.

ARTS AND CRAFTS BRINGS DESIGN DOWN TO EARTH

At the end of the 19th century, a new design movement emerged from Great Britain that has become as lasting as the earlier Colonial and Victorian styles. Where Victorians added pattern upon pattern, color upon color, the Arts and Crafts movement showcased simple wooden furniture that was well built and sturdy. The hand of the carpenter was prized, whether it provided built-in bookcases, ironwork for lamps or stained glass windows. You’ll find these impulses in American bungalows. The wallpapers of the era reflect changed tastes, too.

By the end of the Victorian Age, ornamentation appalled those who searched for simpler design. "There was a giant rococo rival and by the 1890s, even I bow out," says Bruce Bradbury, although his Bradbury & Bradbury Art Wallpaper studio prints a wide variety of both Victorian and Arts and Crafts wallpaper. "What design needed was a fresh look," he says. "The Victorian ideal was that home was a palace. It was the statement of your material place in society. The Arts and Crafts turned that around. The focus was on simplicity and liveability. The house was a home and not a showplace. And the movement reflected nature—that was a big part of the Arts and Crafts movement. There’s one unusual aspect about their wallpaper. They had wide borders, friezes that went above the high wainscoting. That’s unique to the period."

While the Victorians may have loved paisley swirls and flourishes, the wallpaper at the turn of the 20th century was more likely to embrace a subdued pattern with a frieze of stylized plants in greens and gold with a hint of blue or rose. Art Nouveau was making inroads and the delicate floral lines recreated an enchanting natural world, a graceful style that remains popular.

America embraced the bungalow with enthusiasm. Although the style originated in Great Britain, the variations on its theme, from Spanish to Japanese, allowed each bungalow to be individualized, yet affordable. The cozy interior remains a strong draw. And the number of bungalows that sprouted among Victorian mansions and squalid worker cottages indicates that the American middle class had triumphed. 

"When you look back and see that people had electric lights and refrigerators—all the basics were in place. It would be harder to go back to an original Victorian and return to the coal furnace," Bruce says. Bungalows lined street after street in nearly every American city. For many of today’s American middle class, it remains a triumph.

A STEP BACK IN TIME INVITES COMFORT

"A lot of people used to believe that when the turn of the 20th century came, there was a movement against wallpaper. While the popularity wasn’t equal to the 19th century, the swing against wallpaper didn’t happen until after World War II. Design trends always go in broad cycles," Bruce says, "If you were looking for something cleaner, less florid, the Arts and Crafts movement was the perfect answer."

"We do a lot of work for high tech people," Bruce adds, whose company is based in California. "When they done with their work, they want to step back in time. The style is as beautiful to us today as it was back then and retains an aesthetic punch."

Bruce’s company has produced wallpapers for 25 years, and in that time, the interest in the colors and styles of the Arts and Crafts period has grown steadily. Now he has teamed with Lowe’s home stores to produce paints that companion with his wallpapers. And while the epicenter of bungalow appreciation may lie in California, American bungalows are found throughout the country. Most have come of the age when they require some tender loving care. Homeowners are surveying exactly how they want to bring their new old house back to life but keep it in the style to which it was accustomed.

"When a period is revived, like the Victorian or Arts and Crafts period, it’s nothing to be ashamed of to go back and look for the best--to separate the wheat from the chaff, " Bruce says. "That’s the nature of revival. When you open a door and step into a room that is visual, there’s something that excites and comforts. The good stuff is still beautiful. To be able to recreate that gives you the same thrill." For those who love either Victorian or the Arts and Crafts period, there are more resources today to choose from than ever before. And you’ll be in good company as thousands of homeowners embrace their new old homes with the same fervor and affection that you may have discovered, too.

Historic Homes Open to the Public:

The Boettcher Mansion in Golden is an exemplary example of arts and crafts period wallpaper. Look up our story on Boettcher for details and for Victorian wallpaper examples, check our story on the Byers-Evans House in Denver.

 

Resources:

J.R. Burrows & Company, P.O. Box 522, Rockland, Mass., 02370; 800-347-1795; www.burrows.com.

Carter and Company, Mt. Diablo Handprints, 451 Ryder Street, Vallejo, California, 94590; 707-554-2682; www.carterandco.com

Bradbury & Bradbury, P.O. Box 155, Benicia, California, 94510; 707-746-1900; www.bradbury.com

National Guild of Paperhangers, an organization devoted to professionals: www.thepaperhangers.com

Wallcovering Association, professional group that offers advice and tips on choosing a contractor, cleaning wallpaper and more: www.wallcoverings.org

Photos from top to bottom: First three, wallpaper from J. R. Burrows, fourth is carpeting by J. R. Burrows, fifth through eighth are friezes from Bradbury & Bradbury, lace curtain is from J. R. Burrows. 


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